Recently I was asked (or I may have invited myself..) to help out with the Economy of Hours Weekender, by leading a couple of workshops for entrepreneurs on how to do PR for small businesses.
Economy of Hours is an awesome concept that allows small businesses to buy and sell their time and skills, swapping and helping others out for help in return. It’s a great idea, and allows those in the early stages of business to get the resources they need without the outlay of freelancers/agencies.
When you’re CEO, marketing manager, sales, finance, new business and every other role there is, it can be really hard to do your PR yourself, and agency costs are generally out of reach. While it can definitely feel like a minefield, there are lots of small steps you can take to get in front of press and reach the audience you need.
While it can definitely feel like a minefield, there are lots of small steps you can take I shared some hard-learned lessons (e.g. don’t make the ‘did you receive my press release’ call), some templates (for press releases and content calendars) and answered loads of good questions.
I hope it was all helpful for the attendees, and it was great for me to meet so many interesting people. Definitely check Echo out if you’re looking to swap some skills, they do some great things and the team is lovely!