Posts on Jan 1970

5 reasons to get a social media manager

social media manager

We all know that an active and engaged social media presence is a must for pretty much any business these days. The question is, should you pay someone to manage your social media platforms? It’s great if you have a GM who’s good at taking photos at the pass, or someone in the office who can snap your new packaging, but there are quite a few benefits to having someone who’s dedicated to the task, particularly when things are busy and there aren’t enough hours in the day.

To scratch the surface a little:


A pro will create a strategic plan that ties into your other marketing activity. Rather than posting sporadically or randomly, they’ll have the time to make sure your images, profile information and links are always up to date, and that you’re making the most of seasonal and local hooks – things so easily missed if you’re doing 1000 things at once, but could cost you opportunities/customers if they’re wrong. The businesses that get good results on social are the ones who have a solid content strategy and dedicated people to put it in place.


They’ll know the quirks of each platform, for example whether or not to use hashtags on Facebook (no) or how to direct people to a link on Instagram (bio), and how often to post on each (varies). They’ll know how to best use your assets for each channel, and get the best results.


If you’re looking to invest some of your budget into social campaigns then even more reason to get someone to help – I’ve seen clients waste their budget through targeting the wrong location, or not having the right call to action. The former is a total waste of time, the latter not necessarily a disaster, but if you’re putting hard-earned cash into it, make it work hard! You need to be researching, planning, creating beautiful content, scheduling it and following it up


Doing a good job on social media is time consuming! (Despite what a lot of people think…) The actual posting is the tip of the iceberg, you need to be researching, planning, creating beautiful content, scheduling it and following it up – replying to comments and engaging with followers. This is how you grow your following, and become known as a brand that has conversations with its followers, as opposed to just broadcasting.


If you’re using a marketing channel you should be monitoring its effectiveness, whether you pay for sponsored posts or not. If you do it, measure it. Analytics within platforms are extensive, and it’s not always obvious what to look for. Measuring the right variables and monitoring progress allows for tweaks and adjustments based on what’s performing well, and means you get the most you can out of each platform.

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8 business books to read during lockdown

Whether you’re still working, working from home or taking some involuntary time out, now is a great time to catch up on some reading.

There’s an overwhelming volume of business books out there, addressing every problem at every stage of setting up and running a business. These are a few of the gems that I’ve got real value out of in the last 4 years of running my biz, so as I’m re-reading a couple of them as we speak, I wanted to share the love!

Entrepreneur Revolution by Daniel Priestley

A masterclass in developing an entrepreneurial mindset, Entrepreneur Revolution gives fascinating background on how human working life has developed over the centuries, and puts the grind into perspective. It’s packed with insights into why we can slip into unhelpful patterns of thinking (hello monkey and lizard brains), and has plenty of advice on building a business that not only makes a profit but that will make you happy and allow you freedom.

Start With Why by Simon Sinek

Frequently top-billed on lists of business books, Start With Why has been aped and rehashed by so many, and for good reason. Simon Sinek differentiates leaders who focus on WHY they do what they do, as opposed to how, and with plenty of relatable examples it teaches you a different perspective, and the importance of this anchor when making decisions. His Ted Talk is also a great watch and a decent summary of the book.

The Tipping Point by Malcolm Gladwell

A sociological look at what sends some businesses and ideas stratospheric, while others completely bomb – it’s whether they hit the tipping point. Malcolm Gladwell covers business and marketing, diseases, crime and everything in between, and it’s completely fascinating.

Setting The Table by Danny Meyer

I love Setting The Table, have read it multiple times and recommend it to everyone I speak to (when relevant, not in a weird way). Danny Meyer is a beautiful writer, and you can feel the passion and energy in every page, and the pain when things go awry. It champions the power of the experience rather than ‘just’ food, the importance of genuine hospitality, going above and beyond for each customer, being generous and letting whole cities then become your ambassadors.

Girl, Stop Apologising by Rachel Hollis

Rachel Hollis is upbeat, sweet and bubbly, but don’t let that deter you. She’s also determined that no-one should feel guilty about trying to build a business, and takes times to bust common excuses, give new behaviours to adopt and highlight skills, tips and tricks. She’s been called the modern day Oprah and female Tony Robbins, and she’s well worth a read if you need a kick to reach your potential.

Business For Punks by James Watt

Co-founder of Brewdog, James Watt is passionate, straightforward and has no time for ‘bullshit business plans’. Brewdog is about risk-taking, savvy marketing, authentic culture and constant creativity. Some of it feels a little arrogant, but so what, the insight into some of their campaigns is inspiring.

Do/ Story by Bobette Buster

We all need to have a story – when working with clients it’s one of the first things I want to know about them, and generally forms a key part of the social strategy. In this relatively quick read, Bobette Buster shows how to discover your story and shape it, in order to connect with your audience. There are plenty of examples, my fave being that of Californian chef Alice Waters, and her basket of strawberries.

Get Rich Lucky Bitch by Denise Duffield-Thomas

A little more ‘woowoo’ that some of the others, focused on belief, the universe and manifesting what you want. Whilst some of it is a little hippyesque for me, there’s some really useful insight into how we mentally stop ourselves from realising potential through lack of belief and self-sabotage. And Denise is pretty funny, always a bonus.

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